Perfect for
Getting Started
Free
100 Growth Coins
Starter Storage
- ✓ Conversation summaries
- ✓ Personalised parenting guidance
- ✓ Child insights
- ✓ Personalised challenges
- ✓ Everyday Activities
- ✓ Progress tracking
Simple pricing for every family
Choose the plan that fits your family today and upgrade whenever your needs grow.
Perfect for
One Child
Essential
£14.99 /month
300 Growth Coins
5 GB Storage
- ✓ Conversation summaries
- ✓ Personalised parenting guidance
- ✓ Child insights
- ✓ Personalised challenges
- ✓ Everyday Activities
- ✓ Progress tracking
Already have an account? Log in to checkout
Most Popular
Perfect for
Growing Families
Plus
£24.99 /month
700 Growth Coins
15 GB Storage
- ✓ Conversation summaries
- ✓ Personalised parenting guidance
- ✓ Child insights
- ✓ Personalised challenges
- ✓ Everyday Activities
- ✓ Progress tracking
Already have an account? Log in to checkout
Perfect for
Larger Families
Family
£34.99 /month
1,200 Growth Coins
20 GB Storage
- ✓ Conversation summaries
- ✓ Personalised parenting guidance
- ✓ Child insights
- ✓ Personalised challenges
- ✓ Everyday Activities
- ✓ Progress tracking
Already have an account? Log in to checkout
Every plan includes
Secure child profiles
Privacy-first cloud storage
Regular feature updates
Progress tracking
Access across your devices
Continuous improvements
Compare plans
| Feature | Free | Essential | Plus | Family |
|---|---|---|---|---|
| Child profiles | 1 | 1 | 2 | 4 |
| Conversation summaries | ✓ | ✓ | ✓ | ✓ |
| Parenting guidance | ✓ | — | — | — |
| Personalised challenges | ✓ | ✓ | ✓ | ✓ |
| Child insights | ✓ | ✓ | ✓ | ✓ |
| Everyday Activities | ✓ | ✓ | ✓ | ✓ |
| Progress tracking | ✓ | ✓ | ✓ | ✓ |
| Storage | Starter | 5 GB | 15 GB | 20 GB |
| Growth Coins | 100 | 300/month | 700/month | 1,200/month |
| Additional child support | Upgrade any time | Upgradeable | Included | Included |
| Future feature access | ✓ | ✓ | ✓ | ✓ |
Why most families choose Plus
Plus offers a thoughtful balance of flexibility, value and room to grow. It gives families deeper day-to-day support without complexity, making it a natural fit for parents who want consistent guidance as their children's needs evolve.
What are Growth Coins?
Growth Coins are the currency that power your Everyday Parent experience. They're used across the platform for features such as conversation summaries, personalised guidance, child insights and other intelligent tools as they become available.
Every subscription includes a fresh monthly allowance of Growth Coins, which automatically resets at the start of each billing cycle. You can also earn additional Growth Coins through Everyday Parent, or purchase more at any time if you need them, giving you the flexibility to use the platform in the way that suits your family.
Frequently asked questions
Yes. You can move between plans whenever your family needs change. Most families start simple and upgrade naturally as they need more support.
Ready to get started?
Whether you're recording your first conversation or building a deeper understanding of your child's development over time, Everyday Parent is here to support your family's journey.